The art of directing and photographing are the unique skills Craig Cutler brings to all of his projects, with impeccable craft and style.
Craig’s artistic direction and photography ranges from Coast to Coast as he splits his time between LA and NY, but in reality the world is his domain. His versatility stretches from print to film and his conceptual thinking sets the foundation for both. Whether he’s traveling with his Leica Lens or on set, his attention to detail and lighting is unmatched. As Craig puts it simply, “I direct light, I observe light, I follow light". With a combination of timeless tactics, Craig maintains the gift to mix the traditional with the new. All his projects, personal or client, begin with the simple traditional approach of sketching, but as the project progresses Craig slowly begins to mold and blend in the millennial flavors to his work. Three decades of experience with a contemporary mind makes a recipe for ingenious art.
His ability to collaborate with others is also supreme, as he thoroughly believes creative collaboration is the key to elevate an idea. While Craig maintains the ability to lead all creative direction, he also preserves the aptitude to be accessible and approachable. The egocentric photographer has no place in the 21st century. Ideas come from the outside and Craig makes sure to listen first then lead.
Craig’s mind, ideas, experience, creativity, and approach are all traits attributing to the marvels you will find in his work.