Represented by:

Emily Leonardo, Bernstein and Andruilli

emily@ba-reps.com  212.682.1490

www.ba-reps.com

BIO

Craig’s artistic direction and photography ranges from Coast to Coast as he splits his time between LA and NY, but in reality the world is his domain. His versatility stretches from print to film and his conceptual thinking sets the foundation for both. Whether he’s roaming the streets of Budapest with his Leica lens or on set, his precise attention to detail and lighting is unmatched.

As Craig puts it simply, “I direct light, I observe light, I follow light” and if you ever work with him you can see that methodology come to life.

With a combination of timeless tactics, Craig maintains the gift to mix the traditional with the new. All his projects, personal or client, begin with the simple traditional approach of sketching, but as the project progresses Craig slowly begins to mold and blend in the millennial flavors to his work.

His ability to collaborate with others is also supreme, as he thoroughly believes creative collaboration is the key to elevate an idea. While Craig maintains the ability to lead all creative direction, he also preserves the aptitude to be accessible and approachable. The egocentric photographer has no place in the 21st century. Ideas come from the outside and Craig makes sure to listen first then lead.

 


“His work is incredibly graphic, yet feels very natural and beautiful at the same time. I think his work
extends the boundaries of commercial photography into the art world.”
— Michael Paterson, Ogilvy and Mather

SELECT AWARDS

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