“CRAIG IS A TOTAL IDEA MACHINE. I CAN SEND HIM A ONE-SENTENCE SUMMATION OF A STORY OR CONCEPT AND HE’LL ANSWER WITH 10 TO 15 SKETCHES THAT BRILLIANTLY CAPSULIZE THE ESSENCE. HE TAKES CLIENTS INTO DIRECTIONS THAT THEY WOULDN’T TAKE ON THEIR OWN.”
-DUDLEY M. BROOKS, THE WASHINGTON POST MAGAZINE
Craig Cutler's impeccable combination of craft and style brings an element of art to his work as a director and a photographer.
Conceptual thinking lays the foundation for both his print and film approach. Each of his projects, personal or client directed, begin with concepts that take shape initially as sketches and evolve through a series of revisions and additions until a final direction is honed. Craig's work is further differentiated by his focus on lighting. He strips each piece of its setting and uses lighting to evoke the message integral to his concept.
A frequent recipient of awards from Graphis, American Photography and Communication Arts, Craig blends his three decades of experience with contemporary vision to create timeless art.